Sustainability is the big issue for builders and building materials. In addition to energy efficiency in building operation, it is also about the emissions that arise during the construction of buildings. The aim is to protect ecosystems by reducing and avoiding pollution. However, less bad is not good and, in any case, it is neither realistic nor sensible to implement it globally.

However, the climate and resource problems can be solved by setting positive goals: creating robust ecological and social systems that regenerate and generate positive effects. Real ecological, economic and social added value is created by using natural materials and construction methods that correspond to the cradle-to-cradle design concept.

Products designed according to the Cradle to Cradle concept circulate in biological (e.g. abrasion) or technical cycles, depending on the specific use scenario. In this way, raw materials that are limited on earth remain available in consistently high quality. The product design enables a pure separation of the materials used and their reuse.

When selecting materials, material health is the top priority. All components have no harmful effects on humans and the environment. Furthermore, only renewable energies are used in production, and attention is paid to clean water, good air quality, regenerative soil management and fair working conditions.

NOVO-TECH is the first German manufacturer to have its own wood-based material GCC and thus the entire megawood^® range successfully subjected to the independent Cradle to Cradle Certified^® certification and certified GOLD. Cradle to Cradle Certified^® by the independent Cradle to Cradle Products Innovation Institute is the world's most advanced science-based multi-attribute certification program for designing, manufacturing and verifying materials and products.